Marketing Strategies:

• Set parameters on truck types / wholesale values that are always inspected.
• Based on your parameters, have all appropriate trucks inspected.
• From the inspection results you will need to make important decisions:
1. No repairs needed: Truck is qualified for coverage.
2. Minor repairs needed: Make the repairs and qualify for coverage.
3. Major repairs needed: Decide to wholesale, auction, or overhaul.
• Decide which truck types and wholesale value levels to market with complete protection plan coverage, and be consistent.
• Include the cost of a complete Powertrain Protection Plan in all your retail "asking" prices for qualified trucks.
• Advertise and market the Powertrain Protection Plan coverage on all qualified trucks.
• This marketing strategy offers you the best marketing and negotiating position.
1. You are addressing buyer concerns for protection.
2. You are selling more than price.
3. You are differentiating your trucks from your competition's.

Sales Strategies:

• Review the "Buyer Benefits" sheet with the buyer.
• Review the "Warranty Comparison" chart with your customer.
1. Point out National Truck Protection's industry exclusive Wear-Out protection.
2. Provide examples of how this plan offers genuine failure protection.
3. Point out National Truck Protection's exclusive "excessive oil consumption" protection
4. Point out all the components that are only covered by National Truck Protection.
• Compare the costs of all other Protection Plans to National Truck Protection.
• Use competitive "warranty" literature for pricing.
• Point out how price competitive National Truck Protection's coverage is.
• If there are price objections, you have numerous choices to offer your buyer:
1. You can offer a variety of less expensive coverage options.
2. You can split the cost of the coverage with the buyer.
3. You can choose to absorb the coverage cost to make the sale.
4. You can remove protection plan coverage and sell the truck without coverage.
1. Please review "Sample Disclaimer".
2. Consider putting this disclaimer on your company letterhead; ask the buyer to read and sign it at the time of sale indicating that he chose to purchase this truck without coverage.